Analysis of the Marketing Environment of the Cosmeceutical Industry Based on Porter's Five Forces Model and PEST Model

In recent years, with the continuous development of the global economy and the steady growth of per capita income, modern people's awareness of skin care has been continuously improved, and people's health awareness and recognition of medical cosmetology have been continuously improved. With the rise of consumption by a new generation of young people, the choice of light medical aesthetics has gradually become a trend. This paper analyzes the marketing environment of the cosmeceutical industry through Porter's Five Forces Model and P EST Model, and better shows the marketing development prospects of the industry, in order to better meet the service needs of consumers and have a more eye-catching development in the new market environment.