Fairness creams unfairness

e human obsession with fair skin, dating back centuries, has deep cultural, social, and economic roots.Lighter and fair skin has been associated with higher social status, beauty, and personal and professional success.is perception is particularly prevalent in Asia, Africa, the Middle East, and Caribbean nations, where colonial histories and societal structures, reinforced by aggressive marketing and advertising strategies that manipulate consumer insecurities and aspirations, have promoted colorism -a preference for lighter skin tones.According to the World Health Organization, 25-80% of women in these regions regularly use skin-lightening products.e global market for skin-lightening products is a multibillion-dollar industry.It accounts for >60% of the dermatology product market in India.