Analysis of Information Sources for Investment Decision in Stock Market by Individual Investors – Evidence from Odisha

Investment refers to put money in different asset classes, all with the objective of protecting and increasing wealth. There are many factors to consider when an investment decision is made: What are the risks involved? What financial instruments to use. Investors require timely and accurate information for making investment decisions. This is because if the investor does not get the right information at right time regarding the right asset there are chances that he may not make the right investment decisions. To make the right investment decision investors should be aware of the right sources of information available in the market. This article highlights different sources of information available for investment decisions. The investors are inundated with information these days on different instrument. This article gives importance on source of information by using which the investor knew details about the instrument. 19 different source of information were collected and put in the question to know the most preferred source of information among the investors. Keywords: Investment, Information source, Risk, Wealth, Decision