Research on the excavation and dissemination of rural culture under the perspective of new media

under the perspective of new media, this paper analyzes the important role and unique value of rural culture in the preservation of traditional Chinese culture, explores the impact of new media technology on the excavation and dissemination of rural culture, and puts forward strategic suggestions for the excavation and dissemination of rural culture under the perspective of new media, so as to promote the harmonious stability and sustainable development of rural society. At the same time, it also provides new ideas and directions for the innovative application of new media technology and the prosperity and development of cultural industries.