Research on the International Communication Effect of “Genshin Impact” on YouTube From the Perspective of Interaction Ritual Chain Theory

Based on the interaction ritual chain theory, this study conducts in-depth research on the international communication of “Genshin Impact” on YouTube. In addition to analyzing the international communication of popular videos with “Genshin Impact” as the keyword on YouTube, this paper reveals the focus of the audience through word frequency statistics and figures out its communication mechanism from the perspective of interaction ritual chain theory. Finally, the paper summarizes the enlightenment of the successful international communication of “Genshin Impact” and provides profound thinking for the overseas communication of Chinese culture.