Representation of Pragmatic Values in Makassar Folktales: A Literary Reception Study

This qualitative research uses descriptive methods which aims to reveal the embodiment of pragmatic values, the content, and the function contained in Makassar folklore. This research uses the concept of Jauss's horizon reception theory with a pragmatic approach that is oriented towards the text, reader, and context in (1) revealing the pragmatic values, content, and function of values that radiate in Makassar folklore texts, which (2) are interpreted based on knowledge, experience, and expectations, as well as (3) fiction and reality, namely the capabilities of narrow and wide horizons. The ten data sources of Makassar folk tales used in this research are Kappala Tallumbatu, Makdik Daeng Rimakka, Datu Museng dan Maipa Deapati, I Manakkuk, Toakkala, Pung Tedong Bersama Tiga Orang Putra Raja, Sebab Ikan Hiu Tidak Dimakan, cerita I Kukang, Kisah Orang yang Tujuh Anaknya, I Tinuluk. Collecting research data uses reading techniques, note-taking techniques and literature study. Data analysis techniques include data collection, display/data identification, axial/data classification, analysis, and drawing conclusions. The results of the research show (1) the manifestation of pragmatic values related to the value of religious, the value of moral and ethical education, social and cultural education, moral/character education, and the value of intelligence and logic education. (2) The content of pragmatic values in the form of the content of pragmatic values towards God Almighty, the content of pragmatic values towards oneself, the content of pragmatic values towards fellow humans/family, the content of pragmatic values towards society. (3) the function of pragmatic values in Makassar folklore, in the form of religious practice functions, cultural practice functions, educational practice functions, and social practice functions. Based on the results of the data analysis study shows that the values of people's lives in the past regarding the form of values, content, and function of pragmatic values can be used as a reflection of life, especially moral messages that are relevant to current social conditions. Keywords: Reception, Pragmatics, Makassar Folklore.