“On the Way to Becoming One of the Most Sustainable Tourism Destinations in the World”—The Austrian Way

Sustainability is a prominent focus in numerous destinations worldwide, and it is also a key priority in Austrian tourism planning and development. The objective of this paper is to investigate the challenges and possible solutions in the Austrian context based on the experiences of various stakeholders involved in the sustainable tourism development process. A qualitative approach was employed, 14 structured interviews were conducted with tourism experts. Among numerous innovative and pioneering solutions, the results indicate that climate issues, mobility challenges and labour shortage are among the most significant difficulties encountered, while certifications also deemed important to ensure compliance with sustainability requirements.