Hiding in the shadows: a qualitative exploration of women gamers identities and perceptions of the video gaming context

Abstract Video gaming has evolved into a complex, digital landscape where gender dynamics are increasingly scrutinised. While women now constitute a significant portion of the gaming population, they face unique challenges in a traditionally male-dominated space. Despite the growing presence of women in gaming, persistent gender inequalities continue to shape their experiences and identities within gaming cultures. This qualitative study explored how women gamers conceptualise their identities and navigate their experiences in the video gaming context, focusing on motivations, well-being, and representation. Utilising a feminist theoretical perspective and social constructionist epistemology, we conducted semi-structured interviews with 12 international women gamers (aged 23–43, M = 28, SD = 5.51). Findings constructed through our reflexive thematic analysis highlighted how women negotiate their identities within often hostile gaming environments, revealing both challenges and sources of resilience. Participants reported using strategies such as concealing their gender and creating private gaming communities to mitigate harassment. However, they also described gaming as a source of empowerment, offering opportunities for identity exploration and stress relief. Our research contributes to understanding gender dynamics in gaming by providing nuanced insights into women’s lived experiences, challenging simplistic narratives about their identities, preferences, and behaviours. Implications for game developers, community managers, and policymakers are discussed, offering guidance for creating more inclusive gaming environments that cater to diverse players and combat gender-based discrimination.