Cybersecurity Risks Analysis in the Hospitality Industry: A Stakeholder Perspective on Sustainable Service Systems

The digital transformation age introduces cybersecurity threats into the hospitality industry by increasing the exposure and vulnerability of hospitality firms’ data and systems to hackers. The hospitality industry is a diverse segment of the service sector dedicated to the provision of services in areas such as accommodation, food and beverage, travel and tourism, and recreation, including hotels, restaurants, bars, travel agencies, and theme parks. Cybersecurity risks in the hospitality industry affect the data and systems of businesses such as accommodation, food, travel, and entertainment, primarily enabled by the industry’s increasing digitization. This study aims to map the principal cybersecurity risks to the main stakeholders by proposing a novel Picture Fuzzy Sets (PFSs)-based Matrix of Alliances and Conflicts: Tactics, Objectives, and Recommendations (MACTOR) approach. The purpose here is to examine each stakeholder’s position towards handling cybersecurity attacks and estimate the uncertain nature of personal judgments of industry representatives when stating their point of view. The research aimed to extract the triggering positions of the defined cybercrime risks to reach the root cause of these risks, as the point to try to mitigate first. Thus, this paper contributes to the literature in both theoretical and practical ways by proposing a new approach and by providing real industry officials’ perspectives to solve the challenges. A hospitality practitioner can easily understand their position in this service network and take action to prevent such cybercrimes.