DESIGN ILLUSIONS OF “DIRECT” CASTING

The paper deals with the peculiarities of the technology of jewelry molding using “direct” casting, its advantages in comparison with traditional investment casting. It is shown that the unique possibilities of “direct” casting technology have created conditions for the formation of a new trend in the design of jew-elry, confirming the inseparable connection between design, material and technology of jewelry making. It is shown on specific examples that the design of the products is unusual and has the peculiarity of visually giv-ing the products airiness and lightness, apparent massiveness at relatively low weight, which was previously difficult or impossible when using other molding technologies. It is shown that the obvious advantages of the considered technology are so obvious that it begins to dominate in the manufacture of exclusive jewelry.