The Influence of New Service Attributes in the Trans-Sumatera Railway Operation Plan on User Choice

The Indonesian government, through the Directorate General of Railways, Ministry of Transportation, plans to operate the trans-Sumatra Rail Way or train transportation mode (TSRW), so that cities on the island of Sumatra will be fully connected.Meanwhile, on the one hand, the construction costs are very high, starting from the rails and bridges, stations and trains themselves, and on the other hand, cities in Sumatra are already operating with satisfactory service to travelers using road transportation modes, both ICIP buses and Small passenger cars (LPC) have very easy access, while on trains each passenger has to go to the station first or access is low, so it is feared that once this Trans Sumatra Rail Way (TSRW) or train operates, it will not be of interest to people traveling between cities on the island of Sumatra.So, to ensure that the Trans Sumatra Rail Way (TSRW) or train is in demand by people traveling between cities and provinces on the island of Sumatra, it is necessary to carry out a study by presenting a new service attribute that is not yet available in other modes of transportation besides the Trans Sumatra Rail Way (TSRW) or train and also so far.Currently, there are no studies that discuss this mode choice which includes this new service attribute, namely continuous integration between trains and online transportation such as Go-Car, Grab and Maxim by combining the payment of one ticket on the train ticket so that train passengers can be picked up at home and delivered to the train station for free which is called seamless service.The results of the study show that with the existence of this new service attribute as a new variable, it turns out that this trans Sumatra rail-way mode has a great opportunity to be used by people traveling between cities on the island of Sumatra with great opportunities with a market share of 81 percent.