Folk themes in the gaming industry: meanings, values, diffi culties

The active appeal to ancient Russian themes in the modern information space is explained by the actualization of traditional values. On the one hand, they provide diversity and freedom of choice, but on the other hand, familiarization with this variability and the possibility of joining it form the assumption that modernity represents a “universal plurality” of meanings of values, attitudes, ethnic, social and other affi liations. Awareness of the variability of the world and acceptance of “ubiquitous plurality” with its diversity of meanings and values is a psychologically complex process. In addition, all these communities are united not only by one information space, but also by being in a common present, i.e. in this historical period, which is characterized by exceptional dynamics.