Theoretical approaches to the study of self-representation of personality

The phenomenon of self-representation has increasingly attracted the attention of researchers since the second half of the twentieth century, and today there is an increasing interest in it. This is due to the intensity of the development of information technology the expansion of intercultural interaction and their infl uence on everyday life through new media. The work is devoted to the urgent problem of studying the phenomenon of self-representation of personality as a socio-cultural phenomenon. Based on the purpose of the study, which is to review theoretical approaches to the study of self-representation, their description is given for understanding self-representation. Based on the analysis of approaches of leading domestic and foreign researchers, the author's position on understanding self-representation and verbal self-representation is formulated. The analysis allowed us to identify common essential grounds in understanding the content of self-representation: as a communication of information about oneself in order to form a certain image using verbal and non-verbal behavioral acts, created purposefully or spontaneously. It is noted that verbal self-representation appears as its variety, presented in the form of written forms and oral speech acts.