Government-funded productions in ecological civilization: Promulgating environmental terms, deflecting blame and sending visual instructions in China’s green campaign

This article delves into two types of government-funded video productions within China’s Ecological Civilization movement: eco-documentaries produced at the highest level and eco-feature films produced at the provincial and sub-provincial levels. Both types of productions focus on environmental topics, but environmental awareness and behaviours are often not prioritized. This article aims to situate China’s green campaign in a centre-local relation and to demonstrate how this campaign is portrayed through government-funded moving images. The article concludes that moving images are utilized by different levels of government to promulgate new green terms, shift blame among different levels of authorities and individuals, and guide grassroots officials’ behaviours in the nation’s brand-new environmental vision.