Analysis of Digital Media Websites in Efforts to Improve Health Promotion at UPT Puskesmas Laboy Jaya Bangkinang

The demand for accurate and up-to-date health information is increasing in line with the rapid development of information technology. Digital media has played a significant role in promoting health worldwide. The Indonesian government has shifted the paradigm of health development towards a promotive and preventive approach. This study aims to analyze the use of digital media, specifically websites, in promoting health services at UPT Puskesmas Laboy Jaya, Bangkinang. The study uses fishbone analysis to identify problems and USG (Urgency, Seriousness, Growth) methods to prioritize solutions. Results indicate that the key issue requiring immediate attention is the lack of a digital website as a promotional tool. The development and implementation of a website are deemed necessary to optimize health promotion efforts.