Expanding Fashion Creativity through Jute and Shredded Waste Fabric Concept

Purpose: This study explores the practice of reuse and recycling in the fashion world, specifically focusing on producing fashionable garments using jute and shredded fabric. The purpose is to address environmental challenges while creating aesthetically pleasing products. Design/Methodology/Approach: The study employs a studio-based practice approach, where jute and shredded fabric pieces are carefully reused and recycled to create garments for runway exhibitions. The creative-reuse flow model is utilised in the creative process, incorporating dyeing and tuck-in as embellishing techniques. Research Limitation: This study is limited to using jute and shredded fabric pieces in garment production. However, further research could explore the application of other recycled materials and their impact on the fashion industry. Findings: The findings from the production process reveal that achieving the actual colour (black) through dyeing was challenging due to the raw nature of the jute material. This study addresses environmental challenges associated with producing fashionable products by promoting reuse and recycling in fashion. It highlights the potential for sustainable practices in the industry and encourages audience appreciation for recycled fashion garments. Practical Implication: Utilising shredded fabric pieces and jute in garment production reduces textile waste, diverting tons of discarded clothing from landfills. This promotes a circular fashion economy where materials are reused instead of discarded. Social Implication: This study addresses environmental challenges associated with producing fashionable products by promoting reuse and recycling in fashion. It highlights the potential for sustainable practices in the industry and encourages audience appreciation for recycled fashion garments. Originality/Value: This study offers a unique approach to garment production by combining the concepts of reuse, recycling, and aesthetics in fashion. It provides insights into the creative process and demonstrates the potential for environmentally friendly practices in the industry.