An empirical study on consumer online marketing behaviour for electronic goods in the financial sector

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Electronic Finance
Published
2024-09-27
DOI
https://doi.org/10.1504/ijef.2027.10066879
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
0.00
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article

An empirical study on consumer online marketing behaviour for electronic goods in the financial sector

Rumna Bhattacharya, Rohin Bhatnagar N.A.
International Journal of Electronic Finance
Technology Adoption and User Behaviour
article

An empirical study on consumer online marketing behaviour for electronic goods in the financial sector

Rumna Bhattacharya, Rohin Bhatnagar N.A.
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Electronic FinanceVol. 1(1)
Decent work and economic growth
Openalex Percentile: Top 82%
Technology Adoption and User Behaviour
DOISourceOpenAlex
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An empirical study on consumer online marketing behaviour for electronic goods in the financial sector — Rumna Bhattacharya, Rohin Bhatnagar N.A. · International Journal of Electronic Finance (2024) | TGRS Research Map | TGRS