HAZEL KYRK AND THE RISE OF EMPIRICAL RESEARCH IN INTERWAR AMERICA

Recent studies have revalued Hazel Kyrk for her original works on consumption and the critique of neoclassical demand theory. Kyrk’s A Theory of Consumption (1923) opened up new perspectives for understanding the nature of consumption and revalued home economics as a central part of the economist agenda, taking distance from the first generation of home economists. This paper focuses on Kyrk’s post-1923 scientific production and professional activities. Our main purpose is to show her contributions to the quantitative foundations of consumption together with her attempt to feed contemporary research on consumers’ behavior with pragmatism, policy advice, and field knowledge. We selected specific issues: the education of consumers through information and a strategy of “critical consumption”; the analysis of strategic industries; the well-being of American families; and the importance of “invisible” objects (non-market activities) and their statistical processing.