Metaverse: an Educational Tool in Business Science Programs

Objective: This study aims to explore the perception and experience of the Metaverse in the educational context of Business Sciences, identifying opportunities and challenges in its integration. Theoretical Framework: Key concepts about the Metaverse and its application in education are presented, highlighting its potential to enhance accessibility, interactivity, and collaboration in learning. Method: A qualitative methodology is employed, including Likert surveys, semi-structured interviews, and focus groups with students, professors, graduates, and entrepreneurs. Data were analyzed through content analysis and categorized for interpretation. Results and Discussion: The results show a mostly positive perception of the Metaverse and highlight its ability to generate a dynamic educational experience, but challenges such as accessibility and user experience quality are identified. These findings are discussed in relation to the theoretical framework, indicating implications and areas for improvement. Research Implications: Practical and theoretical implications of integrating the Metaverse into business education are discussed, emphasizing the need for training and improvement of technological infrastructure. The importance of designing innovative pedagogical strategies to fully leverage the potential of the Metaverse in learning is emphasized. Originality/Value: This study contributes to the literature by exploring the perception of the Metaverse in a specific educational context. Additionally, it underscores the need to address technical and logistical challenges to ensure successful integration and provides recommendations for enhancing the learning experience.