Development and Suggestions for Real Estate Companies Based on SWOT Analysis: A Case Study of JS Company in Jinan

Jinan JS Real Estate Company, a participant in China's real estate industry, is the subject used in this study to assess its current management approaches and core competitiveness. Five-Point Likert Scale survey and SWOT analysis were used to gather data from the company's staff. The analysis revealed strengths in the company's brand reputation, adaptability, skilled workforce, location, cost control, and diverse operations.The SWOT analysis suggested the company explore market expansion, technology adoption, strategic partnerships, and workforce development opportunities.