Innovation of Shared Value Models in the Fast Fashion Industry Based on Big Data

With the rapid development of the global economy, consumer demand is becoming increasingly personalized and diversified. The fast fashion industry, as a vital part of the fashion world, is also facing new opportunities and challenges. The rapid development of big data technology, when applied to the fast fashion industry, can transform traditional business models, promote the innovation of shared value models, and enhance the core competitiveness of the fast fashion industry. This paper first analyzes how big data reshapes the shared value model of the fast fashion industry, gradually improving market responsiveness and optimizing supply chain management, thereby bringing new growth momentum to the industry's development. It then proposes specific application strategies based on actual development conditions and predicts future development trends, providing valuable reference for the transformation and upgrading of the fast fashion industry in the big data era.