Strengthening Micro, Small, and Medium Enterprises in Jatiluwih Village through Financial Management and Digital Marketing Strategies

MSMEs in Jatiluwih Village still manage finances traditionally and have not utilised digital technology to market their products. The strategy of strengthening MSMEs in Jatiluwih Village through financial management and marketing digitalisation is very important. MSMEs in Jatiluwih Village can improve the efficiency and effectiveness of their financial management, as well as expand their market reach through digital marketing. Financial management, MSMEs in Jatiluwih Village still rely on manual recording and do not have a well-organised accounting system. Traditional marketing such as word of mouth and local exhibitions. This makes it difficult for them to reach wider customers and increase sales. The solution provided with these problems is to provide counselling on MSME financial management or bookkeeping and understanding to MSME actors regarding the importance of digital marketing to increase sales. counselling material on business financial management and digital marketing for mothers of MSME actors in Jatiluwih Village. This method is carried out to practice knowledge, share knowledge, and experience that has been owned by resource persons from PMM Unmas students in the field of finance and marketing after being given assistance. The results in the realisation of target achievement have a long-term positive impact in maintaining the business continuity of MSME actors.