Leveraging technological readiness and knowledge sources for green innovation: a resource orchestration perspective

Purpose This study delves into the intricate dynamics between technological readiness, knowledge sources and their collective impact on firms' ability to achieve ambidextrous green innovation (GI). It specifically aims to dissect the moderating influence of resource orchestration capability (ROC) in this nexus, proposing a nuanced exploration into how technological preparedness and the strategic utilisation of both internal and external knowledge sources can significantly steer firms towards successful exploitative and exploratory GI endeavours. Design/methodology/approach The study draws upon resource orchestration theory, integrating a cross-sectional approach that incorporates primary data from Pakistani manufacturing firms. The data consisting of 452 responses was analysed employing Partial Least Squares Structural Equation Modelling (PLS-SEM). Findings The research verifies that technological readiness has a substantial influence on exploitative and exploratory GI. Moreover, it reveals that both internal and external knowledge resources mediate the link between technological readiness and ambidextrous GI. Notably, while ROC enhances the favourable impact of external knowledge resources on both types of GI, it does not significantly moderate the effect of internal knowledge sources. Practical implications Managers must prioritize enhancing technological preparedness and strategically coordinating knowledge resources to drive both exploitative and exploratory environmentally friendly innovation. Investments in technology and collaborations with external partners, guided by strong resource management capabilities, are crucial for achieving sustainable innovation. Originality/value This research contributes to ambidextrous GI literature by examining the roles of technological readiness, mediated by internal and external knowledge sources and moderated by ROC. It offers detailed insights into the mechanisms that promote sustainable innovation, enriching the current understanding of the subject.