Green Bond Issuance and the Spillover Effect of Green Technology Innovation from the Perspective of Market Attention: Evidence from China

As the green bond market in China develops and its institutional structure improves, the green bond has emerged as a pivotal element within the broader framework of the green financial system. We focus on bond issuers in China’s A-shares from the years 2010 to 2021 and explore green bond issuance and the spillover effect of green technology innovation under the market attention perspective. Findings are that: (1) Green bond issuance can produce the spillover effect in the industry and significantly enhance peer enterprises’ green technology innovation. (2) From the viewpoint of market attention, analyst attention can significantly enhance the spillover effect of green bond issuance within the industry. The same is true for media attention and investor attention. (3) Further research shows that within the same industry, the spillover effect is more pronounced for state-owned enterprises, large-scale enterprises, and enterprises in regions with higher levels of green financial development. For the booming development of China’s green bond market and the sustainable development of enterprises, this paper provides theoretical and practical foundations.