Hedonism and Opinion Leadership Influence on Consumer Behavior in the Context of First-Class Flights from Short Videos on Social Media
Authors
- Anthony Kong (ORCID: https://orcid.org/0000-0002-8918-5616)
- Suk Ha Grace Chan (ORCID: https://orcid.org/0000-0003-1497-6875)
- Jian Ming Luo (ORCID: https://orcid.org/0000-0002-5779-1152)
- Chi Fung Lam
Institutions
- Macau University of Science and Technology (MO)
- Hong Kong Polytechnic University (HK)
- Chinese University of Hong Kong (HK)
Publication Details
- Journal
- Journal of Quality Assurance in Hospitality & Tourism
- Published
- 2024-09-23
- DOI
- https://doi.org/10.1080/1528008x.2024.2406028
- Citations
- 2
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 2.26
Funders
- Macau University of Science and Technology