Understanding parental preference for childcare: a cross-sectional study in Chongqing, China

This study analyzed the factors influencing childcare preference and the relationship between childcare preference and childcare service demand scale, using data collected from a questionnaire survey of 3,921 parents of infants and toddlers in Chongqing, China. The results indicate that parents with higher incomes, higher education levels, older ages, multiple infants, and dual-career living in urban areas have a stronger preference for childcare. In the shared or grandparent care model, the childcare preference is not obvious. Parents of infants tend to choose childcare institutions that provide reception services, early education, and convenience services. Higher quality environmental facilities tend to reduce the preference of parents for childcare.