CROWDFUNDING AND FUNDRAISING AS INNOVATIVE FINANCIAL TOOLS IN PROVIDING ALTERNATIVE ENERGY SOURCES

Objectives. Search and substantiation of directions for investing investment resources in alternative energy sources using crowdfunding and fundraising mechanisms. Method. Research methods in this scientific article are statistical, logical, historical, graphic, as well as general methods of scientific thinking: analysis, synthesis, induction, deduction. The results. The existence of the problem of insufficient financial instruments for building a system of alternative regenerative energy sources is substantiated. The necessity of an in-depth study and analysis of the financial tools of crowdfunding and fundraising for more effective provision of financial resources for the production of alternative renewable energy sources has been proven. Scientific novelty. The need for innovative financial instruments for "green" projects of renewable sources of energy resources has been identified. It is proposed and justified to use fundraising and crowdfunding start-up projects for the most optimal financing of social, so-called "green" investments in renewable energy sources at the current stage of the military crisis. Practical significance. The practical implementation of the proposed measures for the development of innovative projects based on fundraising and crowdfunding in the system of alternative renewable energy sources in the conditions of a crisis state of the economy will save financial resources and increase the profitability of domestic enterprises in the energy sector, which will have a positive effect on the general macroeconomic situation in the state.