Unveiling the Dynamics of Changes in Voting Behavior in Malaysia: Insights from Psychological Perspectives

Voting behavior is pivotal in democratic societies, reflecting citizens' preferences and shaping the course of governance. In Malaysia, the multifaceted influences on voting choices, including socio-economic status, ethnicity, religion, and regional dynamics, underscore the complexity of electoral dynamics. Despite its significance, changes in Malaysian voting behavior remain understudied, particularly in understanding why and how voters switch allegiances between elections. This paper aims to address this gap by analyzing the literature on evolution of voting behavior in Malaysia and the driving factors behind these shifts. This research delves into the psychological dimensions of voting behavior, focusing on cognitive and information processing factors, emotional and affective factors, social and identity factors, and personal and motivational factors. Through a comprehensive analysis of the literature on these dimensions, this research seeks to provide deeper insights into the complexities of voting behavior in Malaysia and its implications for democratic processes. Understanding these factors is crucial for elucidating electoral dynamics, informing political strategies, and fostering a deeper appreciation of democratic governance in Malaysia.