Determinants of the Intention to Use Online Food Delivery Service among Higher Institution Students
An online food delivery service allows customers to order meals from various restaurants without need to call or visit in person. Customers can browse menus, select meals, customize orders, and pay online. This trend has transformed how students order and enjoy food. Service providers need to understand the factors influencing students' use of these services to enhance customer satisfaction. This study aims to identify the factors affecting students' intention to use online food delivery services. It examines five factors: intention to use, price savings, perceived risk, time savings, and perceived usefulness. The study surveyed 319 students using stratified sampling, with data collected through self-administered questionnaires. Analysis revealed that price savings, time savings, and perceived usefulness significantly influenced students' intention to use online food delivery services. No significant difference was found between male and female students regarding their intention to use these services. The study provides valuable insights for small to medium-sized companies in the food delivery industry to improve their services
Authors
- Noor Ilanie Nordin
- Norafefah Mohamad Sobri
- Nur Dalila Norshahidi
- Nor Azima Ismail
- Nur Syaliza Hanim Che Yusof
- Mohd Faiez Suhaimin
- Tengku Mardhiah Tengku Jalal
- Siti Nurani Zulkfli
- Mohd Azry Abd Malik
- Nik Haslina Nik Man
- Nor Fatihah Abd Razak
- Idari Ismail
- Nur Niswah Naslina Abd Aziz Maaruf
- Norliyana Mohd Zailani
- Siti Fasihah Auni Amir
Publication Details
- Journal
- International Journal of Academic Research in Business and Social Sciences
- Published
- 2024-09-16
- DOI
- https://doi.org/10.6007/ijarbss/v14-i9/22631
- Primary Topic
- Education and Learning Interventions
- Type
- article
- Field-Weighted Citation Impact
- 0.00