Modern Market Trends of Cannery Production in Georgia

This article discusses the market of Cannery production in Georgia: Dynamics of manufactory, the structure of assortment, the structure of production and cost price setting, the tendencies of export and import. Leader companies use natural material for getting ready cannery production, so in production cost price there are 40% percent expenses on raw material, on manufacturing of production and transporting. The amount of export is increasing. It occurs teaching of the targeted consumer demand and the submission all the aspects of market complex with the consumer interest. Patriotic production in Georgia changed affluent import. The demand of the cannery production in the country is 160-170 millions of conditional jars. This article also describes the results of the survey for the safety of cannery production. 63 % of consumers are superiority of the only Georgian cannery producing. According to the 20% percent of consumers' opinion the data on the label of the production are wrong and they will value the uniqueness of the production after using them. 30% percent of consumers are unqualified in valuing of quality. It’s important for them to get the adequate degree certificate after the laboratory control. 50% of consumers trust the data of the label. The authors also talk about cannery market development. Keywords: The market of the cannery production, manufactory, cost of price, price setting, the dynamics of the export, import.