Sustainable Business Practices for Economic Instability: A Data-Driven Approach

This paper postulates that with economic uncertainties being prevalent in the contemporary business world, sustainability is one of the most viable and effective managerial approaches that can be implemented in organizations. This paper seeks to understand the importance of sustaining business during economically draining periods and find out some quantified measures of sustaining a business during such periods. When reviewing the discussed literature, and presenting case-studies of different organizations, we showcase practices of sustainable business. The authors stressing that companies should use data to advance sustainability strategies provide methodological instructions for such practices. When sustainability is incorporated into the company’s strategic value chain, this also helps the business to survive and thrive even during challenging economic conditions while at the same time supporting sustainable environmental and social objectives. The main purpose of this paper is to discuss the client’s current and potential sustainability approaches and develop a clear structure for classifying and analyzing them.