STRATEGIC ASPECTS OF DIGITAL TRANSFORMATION OF ORGANIZATIONS: BENEFITS AND PROSPECTS

The introduction of digital technologies affects almost all areas of activity of modern organizations, including production, organizational structure and relationships with partners, suppliers and customers. The importance of implementing digital transformation in all areas is emphasized in many strategic and program documents of the Russian Federation. The purpose of this study is to study the strategic aspects of the digital transformation of organizations, as well as the impact of costs on the implementation and development of digital technologies of organizations and the results and their activities. As a result of the study, it was determined that digital transformation is an important tool for ensuring direct communication between organizations and clients, allowing products and services to be adapted to the changing needs of consumers. Based on content analysis, the work determined that the main benefits for the organization as a result of digital transformation are an increase in the productivity of production factors and an increase in financial results as a result of investments made and costs for the implementation and use of digital technologies. However, organizations that invest in digital technologies often fail to achieve the expected increase in revenue. In this regard, to assess the degree of impact of investments in digital transformation, as well as the costs of introducing and using digital technologies and financial results in the work, a correlation analysis was carried out. As a result of the correlation analysis between the values of profit indicators by type of economic activity, as well as the volume of investments and the volume of expenses of the organization for the implementation and use of digital technologies, it was revealed that an increase in investments and costs for the introduction of digital technologies is not always accompanied by an increase in financial results, which is confirmed by the values of correlation coefficients, as well as an assessment of their significance. During the research, the methods of content analysis, descriptive and statistical analysis were used. As a result of the study, it was determined that the economic effect of the introduction of digital technologies in different industries may be different, which determines the use of differentiated strategic approaches to the digital transformation of modern business.