DIGITAL COMMUNICATION CHANNELS IN THE ENTERPRISE ECOSYSTEM

Digital communication channels have become a crucial factor in the modern business ecosystem of enterprises. This scientific article provides a systematic analysis of digital channels, their role, and significance within the context of the enterprise ecosystem. Based on a developed proprietary typology, the research scrutinizes diverse digital channels employed by various stakeholders to promote products and achieve their objectives. The analysis unveils the advantages and disadvantages of each channel type, emphasizing their role in ensuring effective communication within the enterprise ecosystem. The article also highlights an element of scientific novelty that can enrich the understanding of digital communication processes. The research calls for further exploration in the field of digital communication to gain a deeper understanding of its impact on enterprises and the development of contemporary business. This article represents a significant contribution to the study of digital communication issues in the context of the enterprise ecosystem.