Family Concept Representation in English and Chinese Media: A Cognitive Matrix Modelling Approach

This article examines the representation of the FAMILY concept in English and Chinese newspapers. The research material was gathered from ten information sources and included 200 news articles, selected through continuous sampling using the keyword FAMILY / 家庭. The articles were analyzed to identify relevant issues and categorized based on their thematic content. In each article, key content elements—words and phrases that carry significant semantic meaning—were identified and used for cognitive matrix modeling. The findings reveal cognitive asymmetry in how the FAMILY concept is portrayed in English and Chinese media. In English-language media, the concept is centered on fundamental semantic components that form the cognitive core of the FAMILY concept, such as family members and their relationships. The representation also extends to areas like family activities, children, finances, employment, family pets, and legal issues. In contrast, Chinese media emphasizes the government’s role in educating the younger generation on family behavior, fostering a new generation of families that adhere to the country’s ethical norms, traditional cultural values, and moral standards. The central aspect of the FAMILY concept in Chinese media is the significant governmental support and societal focus on family needs and moral education, with family being viewed within the broader context of societal relations. The observed asymmetry is attributed to cultural, economic, social, and political differences. In capital-oriented social systems, the family is seen as an independent unit capable of self-sufficiency without substantial government intervention. This study is particularly relevant for understanding the role of professional discourse in shaping public perceptions of family across different cultures, highlighting how media narratives reflect and influence broader societal values and professional communication practices.