Sustainable Tourism Investment and Development in Metro City, Lampung

Objective: Investment in the development of tourism in an area needs a policy that has an impact on business actors. Tourism is a necessity for entertainment. It has the potential for the economy of local communities and becomes regional income. Theoretical Framework: The theories in this article include Graham's theory of investment, which emphasizes long-term investment and diversification. Investment objectives, economic impact on local communities, and the environment. Method: Mixed methods with MAXQDA tools were used in this study. The research location is Metro City, Lampung Province, Indonesia, with a literature review of reputable publications, a survey of 21 tourist destinations, and a questionnaire of 399 respondents. Quantitative and qualitative data collection and analysis were integrated and then described. Results and Discussion: The results showed that 21 tourist destinations in Metro City were active and still developing at 66.7%, while tourist destinations that were inactive or not developing were 33.3%. Destinations that still exist and develop are 14 tourist destinations while 7 destinations are damaged and no longer developing. In addition, UMKM for the community has the opportunity to increase community income. Research Implications: Tourism and investment as a factor that contributes to the region with government policies due to knowledge, managerial skills, marketing strategies, and distribution and production networks that benefit the local economy. Originality/Value: This research contributes to the literature with the hats of investment, tourism, society, and local government policy. The relevance of this study is that the condition of Metro City tourism development is low, and investment innovation in the tourism sector is needed.