Application of Lean Startup Principles in the Improvement of Digital Platforms: a Case Study in a Solar Energy Company

Objective: The objective of this study is to improve a solar energy company's website by utilizing the principles of the Lean Startup methodology to meet customer expectations. Theoretical Framework: This study is based on the concepts of digital entrepreneurship and the Lean Startup methodology, emphasizing the importance of adapting to the digital environment and applying agile methodologies for technological innovation. Method: The research adopted a case study with a qualitative and descriptive approach. Data collection was carried out through semi-structured interviews with customers and potential customers, as well as prototyping to validate the hypotheses raised. Results and Discussion: The results revealed that the main improvement needs include adding information about the company, adjusting visual elements, and incorporating interactive tools. The application of Lean Startup principles allowed for rapid iterations on the improvements, resulting in an increased perception of the website's credibility and usability by users. Research Implications: This research provides practical insights into the implementation of agile methodologies for the enhancement of digital products, highlighting the importance of continuous validation with users to achieve satisfactory results. Originality/Value: This study contributes to the literature by demonstrating the applicability of the Lean Startup methodology in a real context of digital product improvement, offering a replicable model for other companies seeking continuous innovation and customer satisfaction.