Mapping the discursive landscape of data activism: Articulations and actors in an emerging movement

Growing awareness of the societal consequences of datafication in recent years has given rise to a new form of civil society engagement called data activism. This article examines the discourse surrounding data activism on the social media platform Twitter. Through a mixed-methods approach combining computational analysis of Twitter content and close readings of Twitter profiles, we explore how new forms of civil society action related to data justice are articulated and linked to other forms of activism, conflicts and problems, and the actors involved in these articulations. Our analysis reveals a distinction between two articulatory patterns in the data activism discourse. The first involves grassroots actors, such as community organisations and individual citizens, who challenge existing power structures and advocate for social change. The second, on the other hand, is associated with academics, capitalists and policymakers who already hold positions of power and influence. This asymmetry is consistent with previous findings in data activism research. We encourage future research to extend these patterns, using additional methods and case studies, to further refine and contextualise the understanding of data activism within the civil society realm.