Investigation and Research on the Impact of Government's "Mass Entrepreneurship and Innovation" Policy on Entrepreneurship: A Case Study of Zhenjiang City

As the concept of "Mass Entrepreneurship and Innovation" continues to be deeply rooted in people's hearts, the "Mass Entrepreneurship and Innovation" policy has given rise to a large number of market players, created a large number of jobs, cultivated a succession of powerful new driving forces and made small, medium and micro enterprises flourish. However, since the effect of "entrepreneurship and innovation "policy has not met expectations, this paper will deeply study the demand for the interaction between the details of policy implementation and entrepreneurial behavior. Firstly, through the method of double sampling, a random sample survey is conducted on the citizens of Zhenjiang city, and the corresponding sample data are obtained. Secondly, the reliability and validity analysis, descriptive statistics and correspondence analysis of the questionnaire were carried out to obtain the corresponding results. At the same time, according to the relevant questions answered by the target users, the text analysis was carried out to obtain the relevant opinions of the public and explain the reasons. Finally, the corresponding conclusions and suggestions are drawn according to the survey.