A Catering Business Model Based on the Combination of Online and Offline Infant and Toddler Meals

The changes of the times have led to serious conflicts in parenting concepts within many Chinese families, and what is truly "scientific parenting" has become an urgent problem to be solved. Through questionnaire surveys, offline interviews, and other forms, the user groups of infant and toddler complementary food products are divided, and the consumption scale of different user groups for infant and toddler complementary food products is given. At the same time, in-depth research is conducted to analyze the factors of concern and unmet needs of various user groups for infant and toddler complementary food products, in order to grasp the current situation and demand trends of various user groups for infant and toddler complementary food products.

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Publication Details

Journal
Modern Economics & Management Forum
Published
2024-08-14
DOI
https://doi.org/10.32629/memf.v5i4.2542
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

A Catering Business Model Based on the Combination of Online and Offline Infant and Toddler Meals

Shuo Wang
Modern Economics & Management Forum
SMEs Development and Digital Marketing
article

A Catering Business Model Based on the Combination of Online and Offline Infant and Toddler Meals

Shuo Wang
article en

Abstract

The changes of the times have led to serious conflicts in parenting concepts within many Chinese families, and what is truly "scientific parenting" has become an urgent problem to be solved. Through questionnaire surveys, offline interviews, and other forms, the user groups of infant and toddler complementary food products are divided, and the consumption scale of different user groups for infant and toddler complementary food products is given. At the same time, in-depth research is conducted to analyze the factors of concern and unmet needs of various user groups for infant and toddler complementary food products, in order to grasp the current situation and demand trends of various user groups for infant and toddler complementary food products.

Modern Economics & Management ForumVol. 5(4)
Shanghai Dianji University (CN)
Openalex Percentile: Top 70%
SMEs Development and Digital Marketing
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