The end is the beginning
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This paper identified that after-sales services are vital in promoting purchase intention within consumers as well as leaving a favorable impression of the brand in their minds. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Publication Details
- Journal
- Strategic Direction
- Published
- 2024-09-23
- DOI
- https://doi.org/10.1108/sd-09-2024-0146
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00