Social Media and Adolescents’ Prosocial Behavior: Evidence of the Interaction Between Short Videos and Social Value Orientation

Short videos (content and consequences) and social value orientations interactively influence adolescents' prosocial behaviors. This study underscores the need to recognize individual differences in adolescents' use of short videos and its impact on their prosocial behavior, particularly highlighting the crucial role of their social value orientations. Practically, the research offers valuable insights for parents and professionals seeking to foster adolescents' prosocial behavior.