Analysis of the Effect of Halal Certification, Product Quality, and Price on Increasing Sales of Pontianak City MSMEs

This study aims to explain the effect of price, product quality, and halal certification on increasing sales of Pontianak City MSMEs. Using a quantitative approach and a sample of 100 MSME respondents who have implemented halal certification in Pontianak City. Sampling using saturated samples (census samples). Data analysis techniques involve classical assumption testing, multiple linear regression analysis, hypothesis testing, and descriptive analysis. The findings of the study show that both separately and simultaneously, the variables of price, product quality, and halal certification have a positive and significant effect on the variable of increasing sales.