The Influence of Sharia Financial Literacy and Regiliosity on Interest in Becoming a Customer of Bank Syariah Indonesia Pontianak Branch

This article discusses the effect of sharia financial literacy and religiosity on interest in becoming customers of the Indonesian sharia bank pontianak branch. This research uses quantitative research with a descriptive approach. The results of this study indicate that partially the Sharia Financial Literacy variable has a negative and insignificant effect on the interest in becoming a customer of the Indonesian sharia bank pontianak branch with -0.90. The religiosity variable has no positive and insignificant effect on students' interest in saving at Bank Syariah Indonesia with the result of -0.067.

Authors

Publication Details

Journal
South Asian Research Journal of Business and Management
Published
2024-09-19
DOI
https://doi.org/10.36346/sarjbm.2024.v06i05.003
Primary Topic
Islamic Finance and Communication
Type
article
Field-Weighted Citation Impact
0.00
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article

The Influence of Sharia Financial Literacy and Regiliosity on Interest in Becoming a Customer of Bank Syariah Indonesia Pontianak Branch

Metasari Kartika, Sri Mulyani, Sisi Amalia
South Asian Research Journal of Business and Management
Islamic Finance and Communication
article

The Influence of Sharia Financial Literacy and Regiliosity on Interest in Becoming a Customer of Bank Syariah Indonesia Pontianak Branch

Metasari Kartika, Sri Mulyani, Sisi Amalia
article en

Abstract

This article discusses the effect of sharia financial literacy and religiosity on interest in becoming customers of the Indonesian sharia bank pontianak branch. This research uses quantitative research with a descriptive approach. The results of this study indicate that partially the Sharia Financial Literacy variable has a negative and insignificant effect on the interest in becoming a customer of the Indonesian sharia bank pontianak branch with -0.90. The religiosity variable has no positive and insignificant effect on students' interest in saving at Bank Syariah Indonesia with the result of -0.067.

South Asian Research Journal of Business and ManagementVol. 6(05)
Openalex Percentile: Top 75%
Islamic Finance and Communication
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