Examining the impact of green entrepreneurship drivers on sustainable development in the context of emerging country

Purpose Green entrepreneurship (GE) is a novel concept in business and enhances environmentally friendly production and operation activities for “sustainable development” (SD). The aim of this study is to determine the drivers that contribute to the growth and success of “micro, small, and medium enterprises” (MSMEs) in the manufacturing sector in India. The study also examines the mutual and cause-and-effect relationships among these identified drivers. Design/methodology/approach The study used integrated research methodology and identified nine key drivers of GE (GEDs) through extensive literature reviews, theoretical perspectives (i.e. “resource-based view” (RBV), “natural resource-based view” (NRBV) and “critical success factor theory” (CSFT)), and expert opinions. Further, “total interpretive structural modeling” (TISM) and “matrice d'impacts croisés multiplication appliquée á un classment” (MICMAC) analysis are used here to develop a hierarchical model and cluster the drivers, and fuzzy “decision-making trial and evaluation laboratory” (fuzzy-DEMATEL) is used to develop causal relationships among the drivers. Further, a sensitivity analysis is conducted to ensure the robustness of the results. Findings Results indicated that green manufacturing and operation capability development, green business process management and attitudes toward developing sustainable business models significantly impacted GE and SD. The findings of this study help managers, policymakers, and practitioners gain an in-depth understanding of the drivers of GE. Research limitations/implications The study considers a limited number of drivers and is specific to Indian manufacturing MSMEs only. Further, a limited number of experts from different enterprises are considered for data analysis. This study is also based on interrelationships and their relative importance based on multicriteria decision-making techniques. This study aids government decision-making, policy formulation and strategic decision-making for manufacturing businesses in achieving SD goals. In addition, this research also encourages green entrepreneurs to start eco-driven companies and facilitate the use of environmentally friendly goods to offset environmental challenges and accomplish sustainable development goals. Originality/value This study proposes an integrated methodology that will benefit managers, practitioners and others in developing strategies and innovations to improve and develop green practices. This study further helps with responsive, sustainable business development in various manufacturing MSMEs.