The role of supply chain management in enhancing industrial productivity and consumer satisfaction in the United States: The 4-Quadrant Approach

This paper examined the role of supply chain management (SCM) in enhancing industrial productivity and consumer satisfaction in the United States. It emphasized the integration of supply chain management in the four critical quadrants of product creation. Since, no product is created of the sake of creation, but for satisfying the end-users, supply chain management amplifies customer satisfaction through strategic management of all related logistics in the production process. Raw materials deposit, industrial plant, warehousing, and consumption were identified as the critical quadrants by which supply chain processes can enhance efficiency in industrial operations, thereby leading to higher economic performance, and welfare improvement for the citizens through enhanced customer satisfaction. The study identified three challenges for the adoption of the 4-Quadrant approach, while also recommended further test of the approach by empirical analysis.