AHP-CRITIC-TOPSIS-based analysis of the influence of young people’s preferences on the design of Funan wicker home products

Wicker home products, handcrafted from sustainable materials such as willow, vine, and bamboo, embody principles of sustainable development. However, they face a lack of clear appeal among young consumers in the Chinese market. This study utilizes the AHP-CRITIC-TOPSIS method to examine user preferences for Funan Wicker home products to enhance the original products based on young users’ choices in the contemporary era. Using the AHP method, 14 evaluation indicators were selected across three key factors and determined subjective weights. Objective weights were calculated using the CRITIC method to establish a comprehensive ranking. Subsequently, the TOPSIS method was employed to evaluate and order the nine design alternatives. The findings highlight a strong emphasis on emotional criteria in the evaluation process, with variables such as Weaving Fineness, Stress Release, Pleasure, and Cultural Value significantly influencing user preference. According to the calculations, the program IX with the highest proximity emerged as the optimal choice. Based on these results, the study refines design focus and quantitative indexes for willow home product designers, proposing innovative design methods that offer theoretical support and practical guidance for the development of willow products in Funan, China.