Book review: Douglas E. Haynes, <i>The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality</i>

Douglas E. Haynes, The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality (New York: Bloomsbury, 2022), 328 pp.

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Publication Details

Journal
The Indian Economic & Social History Review
Published
2024-09-21
DOI
https://doi.org/10.1177/00194646241281280
Primary Topic
History of Science and Medicine
Type
article
Field-Weighted Citation Impact
0.00
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article

Book review: Douglas E. Haynes, The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality

Carol Upadhya
The Indian Economic & Social History Review
History of Science and Medicine
article

Book review: Douglas E. Haynes, The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality

Carol Upadhya
article en

Abstract

Douglas E. Haynes, The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality (New York: Bloomsbury, 2022), 328 pp.

The Indian Economic & Social History ReviewVol. 61(4)
Openalex Percentile: Top 71%
History of Science and Medicine
DOISourceOpenAlex
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Book review: Douglas E. Haynes, <i>The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality</i> — Carol Upadhya · The Indian Economic & Social History Review (2024) | TGRS Research Map | TGRS