Stochastic Publics: The Emergence and Ethics of AI-Generated Publics in Technical Communication

The concept of a public—a group of strangers drawn together through their mutual attention to a text—has historically been tied to the notion of human intentionality. The recent popularization of artificial intelligence (AI) large language models (such as ChatGPT) destabilizes this connection. When large language models generate text, they may inadvertently form stochastic publics—groups pulled together through the randomization of biased data patterns drawn from AI training material. This exploratory study draws on a three-phase dialogue with OpenAI's ChatGPT 4 to identify the risks of stochastic publics and suggest human-originated interventions grounded in feminist care ethics.

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Publication Details

Journal
Journal of Business and Technical Communication
Published
2024-09-23
DOI
https://doi.org/10.1177/10506519241280592
Citations
1
Primary Topic
Ethics and Social Impacts of AI
Type
article
Field-Weighted Citation Impact
0.53
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article

Stochastic Publics: The Emergence and Ethics of AI-Generated Publics in Technical Communication

J.S. Littlefield
1 citations
Journal of Business and Technical Communication
Ethics and Social Impacts of AI
0.53
article

Stochastic Publics: The Emergence and Ethics of AI-Generated Publics in Technical Communication

J.S. Littlefield
article en
1 citations

Abstract

The concept of a public—a group of strangers drawn together through their mutual attention to a text—has historically been tied to the notion of human intentionality. The recent popularization of artificial intelligence (AI) large language models (such as ChatGPT) destabilizes this connection. When large language models generate text, they may inadvertently form stochastic publics—groups pulled together through the randomization of biased data patterns drawn from AI training material. This exploratory study draws on a three-phase dialogue with OpenAI's ChatGPT 4 to identify the risks of stochastic publics and suggest human-originated interventions grounded in feminist care ethics.

Journal of Business and Technical CommunicationVol. 39(1)
Texas Tech University (US)
Openalex Percentile: Top 27%
Ethics and Social Impacts of AI
0.53
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