The Western psychologization of global development: A cultural and decolonial approach

Euro-American psychology’s strong focus on the individual mind and behavior has become a fundamental part of global development agendas. Concepts like self-regulation, self-actualization, self-efficacy, and behavior change decorate the development discourse. Scholars term this phenomenon the “psychologization of development.” The main driver of this focus is likely rooted in the hegemonic belief that Western psychological theories are universally applicable. Yet, the discipline’s embeddedness in Euro-American imperialism, globalization, and neoliberalism makes its theories particularly un-universal and unfit in many contexts. Nevertheless, people in non-Western societies are increasingly subjected to development interventions targeting their individual behavior. Using examples from research in sub-Saharan Africa of how articulations of harmful witchcraft may increase because of development interventions that promote individualized ways of being and thinking, this article prompts a cultural and decolonial perspective to reimagine other ways of doing development.