Strategic Sociopolitical Narratives in Media: State Responses to Crisis Communication

This work analyzes the sociopolitical discourses in Viber and Telegram groups during the crisis communication following the Russian invasion of Ukraine. From February 24 to October 31, 2022, we conducted a thematic analysis of speeches, interviews, and posts from three major channels on these platforms. This study uses an exploratory and descriptive research design, focusing on discourse features like syntax, rhetorical devices, topics, emotional tone, analytical thinking, clout, and authenticity. Data was collected from President Volodymyr Zelenskyy’s official channel, UNIAN, and KMSA, chosen for their high credibility and engagement. Using the KWIC method and the Text Analyzer Online App, we identified primary themes including war consequences, international financial support, and reactions to Russia’s actions. Positive themes centered on 'Battlefield' successes and 'International financial support,' while recent negative themes such as 'Conditions for peace,' 'Post-war Russia,' and 'Russia loses war' highlighted a shift in discourse. Negative reactions dominated narratives about Russia, reflecting widespread opposition, whereas narratives about Ukraine's armed forces and international support received positive reactions. This analysis highlights the importance of media narratives in shaping public perception and state responses during conflicts, offering valuable insights for improving crisis communication strategies.